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2022
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How to design food packaging bags
Today, minimalism is prevalent, permeating various design fields. The concept and design techniques of minimalism are applied to various food packaging designs. The minimalist style of food is in line with the current advocated green and healthy diet concept. Nowadays, the overall design trend is moving towards minimalism, and food packaging is no exception. From the consumer's perspective, today's Chinese consumers are intellectual and willful. The general environment is impetuous, so they pursue simplicity. The minimalist aesthetic of "cold" commercial design is a new favorite of the rising 90s and 00s consumer main force. 1. The minimalist food packaging design style follows the principle of "less is more." It does not mean blindly reducing, but simplifying product elements, highly refining information, achieving accurate, clear, and impactful visual effects, and showcasing quality through exquisite details. 2. Product simplification can start from the safety attributes of food and the packaging design style. The advertising copy is also particularly important; cultural soft power should not be underestimated. 3. Not all products are suitable for a minimalist style. It depends on factors such as product positioning and consumer groups. 4. Human taste preferences have a clear cyclical nature, with a cycle of 30 years. We are currently in a period where minimalist styles are prevalent. Businesses should aim for their target, seize opportunities, act according to the situation, and follow the trend.
Today, minimalism is prevalent, permeating various design fields. The concept and design techniques of minimalism are applied to various food packaging designs, and the minimalist style of food aligns perfectly with the currently advocated concept of green and healthy eating.
Currently, the entire design trend is moving towards minimalism, and food packaging is no exception. From the consumer's perspective, today's Chinese consumers are intellectual yet willful. The current environment is impetuous, leading to a pursuit of simplicity. The minimalist aesthetic of 'cold' commercial design is a new favorite among the rising generation of 90s and 00s consumers.
1. The minimalist food packaging design style adheres to the principle of "less is more." This doesn't mean blindly reducing elements, but rather simplifying product elements, highly refining information, achieving precision and clarity, and conveying excellent visual effects in a clear and powerful way, showcasing quality through exquisite details.
2. Product simplification can be approached from the aspects of food safety attributes and packaging design style. Advertising copy is also particularly important; cultural soft power should not be underestimated.
3. Not all products are suitable for a minimalist style; it depends on factors such as product positioning and consumer groups.
4. Human taste preferences have a clear cyclical nature, with a 30-year cycle. We are currently in a period where minimalist style is prevalent. Businesses should aim for their target market, seize opportunities, adapt to the situation, and act accordingly.
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