• Categories:Industry News
• Author:
• Origin:
• Time of issue:2022-05-17

(Summary description)Nowadays, the trend of minimalism prevails and permeates all design fields. The concept of minimalism and design methods are applied to various food packaging designs, and the simple style of food coincides with the current concept of green and healthy eating. Today's entire design trend is toward extreme simplification, and food packaging is no exception. From the consumer's point of view, today's Chinese consumers are intellectual and self-willed, and the environment is impetuous, so they pursue simplicity, and the extreme aesthetics of indifference business is the new favorite of this group of emerging post-90s and post-00s consumers. 1. The simple food packaging design style adheres to the principle of "less is more", which does not mean blind deletion, but to simplify product elements, highly refine information, and achieve precise, clear, vivid and powerful communication. Excellent visual effects, with exquisite details to show the quality. 2. The simplification of products can start from the safety attributes of food and the design style of outer packaging. The content of advertising copy is also particularly important, and cultural soft power should not be underestimated. 3. Not all products are suitable for minimalist style, which needs to be determined according to factors such as product positioning and consumer groups. 4. Human tastes and preferences are obviously cyclical, 30 years are a cycle, and we are just in this cycle stage where minimalist style prevails. Businesses should aim at the target and seize the opportunity. And for.